"The website works all the time. If someone's denied, I get a denial, if they get approved, I get an e-mail they approved. It is very quick, it's painless. If someone goes to your website, and it generates a lead, I get a lead generated e-mail. I mean, it's intuitive, it works well, it's easy to deal with, I get a lot of feedback from it, I get analytics, which is really good, I don't get it from anybody of the competitors."